One of the biggest advantages of using WordPress is installing and using plugins to extend the functionality of your website. There are a variety of plugins available that can be used to add extra functionality around social media, analytics, security, marketing, SEO, and the list goes on. While your wordpress theme has some options to it, the capabilities are certainly limited. To expand your website itself, you need to understand how to implement plugins and learn how to configure them to your needs and the best functionality for your sites.